Adweek X 2024 Olympics. A presidential election, continued cultural polarization, the summer olympics, technological breakthroughs, an uncertain economy, and boundless creativity: G2's marketing and digital advertising research principal summarizes learnings from the 2024 adweek outlook conference focusing on cookie usage and brand opportunities.
Every day in the lead up and during the games, we’ll be tracking all the best creative work and stunts around the event right here. From the olympics to a presidential election to economic shifts to cultural polarization, 2024 will be another year that presents marketers and advertisers with unique.